foodpanda 2024 金食獎
頒獎典禮

Services Provided - Key Visual Design, Stage Motion Visuals Design

foodpanda 2024 金食獎頒獎典禮 Event Visual Design

服務項目—— 活動主視覺、舞台視訊統籌

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foodpanda 第一屆「金食獎」是場向所有優秀合作夥伴致敬的美食奧斯卡！

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沒錯！我們讓 IP 化身為閃閃發光的「熊貓小金人」，以 #奧斯卡典禮 為靈感，融合品牌可愛形象、食物與色彩等元素，加入一連串的 #動態設計，透過 #影像loops 和 #多屏畫面切換，層層堆疊現場氛圍，打造高級且充滿品牌魂的活動視覺。

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針對尺寸寬長 14：3 的特殊螢幕規格，我們反覆調整比例與色彩，確保每個畫面完美呈現。從視覺設計到現場執行，統籌影像規劃與 VJ 操作，全力展現美食界的奧斯卡榮耀，讓每位獲獎者站上舞台，感受專屬的尊榮時刻！

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這次很榮幸為『foodpanda 首屆金食獎』打造專屬視覺，讓我們的創意成為經典延續的起點，希望你看完也會說：「哇！這典禮真用心！」

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Services Provided - Key Visual Design, Stage Motion Visuals Design

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foodpanda's first-ever Golden Food Awards was like a food-themed Oscars, where they celebrated all of their amazing partners!

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We turned their mascot into a shiny "Panda Oscar" and designed a visually stunning ceremony inspired by the actual Oscar awards. With motion graphics and animated loops displayed on a split screen, we created a vibrant and immersive experience that showcased the best of their brand.

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To make sure everything looked perfect on the unique 14:3 screen, we spent a lot of time tweaking the colors and proportions. From the initial design to the live event, we handled all the visual aspects to make sure the winners felt like stars.

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We're thrilled to have been a part of this exciting event and hope our work will become a memorable part of foodpanda's history !

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CREDITS

Directed by JP SPACE

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主辦單位｜foodpanda

承辦單位｜濪濪

創意總監｜蔣承翰 Jiang Jiang

策略總監｜許軒瑜 Hsuan Yu Hsu

專案經理｜唐晟翔 Cheng Hsiang Tang

商務開發｜陳韻 Mia