MARY KAY TW5X
We are thrilled to share that Mary Kay has reached out to us once again for a brand new collaboration !
Mary Kay TimeWise 5X | Key Visual Design, Social Media Content Planning.
We are thrilled to share that Mary Kay has reached out to us once again for a brand new collaboration !
JP SPACE's contribution extended beyond designing key visuals for the brand's new product "TimeWise 5X Anti-Wrinkle Serum", our partnership this time included: copywriting, social media content, defining the product name, and creating product videos, including a commercial and a demonstration film. All these elements together shaped a complete image for the product and its brand.
"Top-of-the-line Upgrade, Where Time Stands Still"
We dived deep into the product's unique features and represented the three anti-wrinkle functions, "Elasticity, Moisture, and Protection", as the core traits of the TimeWise 5X Anti-Wrinkle Serum. This allows consumers to remember the three key features of the product from the first exposure. We used time as the main axis of product appeal, conveying the charm of the product's time-reversing capabilities through the metaphor of time standing still.
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