17FIT Pass Branding Design
Services provided —— Brand Strategy / Visual Identity
服務項目 —— 品牌策略、品牌設 計
不用綁約、隨時隨地、看心情自由選的運動平台，
17FIT Pass，讓運動回到它該有的樣子。
這次，我們要翻轉大家對運動的既定印象，
為這個平台，打造全新的品牌識別！
捨棄常見的「肌肉線條、爆汗硬派」視覺風格，
以「自由、探索、現代生活」為核心，為平台建構識別系統。
從 Logo、標準字型、色彩到插畫，
呼應品牌標語「解鎖不同的你，探索無限可能」，
打造輕盈又富彈性的視覺語言，讓功能與視覺緊密連結。
回歸「自由運動」的精神，
我們把自由、多元、彈性等特質，透過動態讓設計「動起來」，
在每一個細節裡，都能更具體，也更能被感受與記住。
從策略到設計，我們不只是做一套識別，
而是與客戶一起重新定義：運動，就是生活的一部分，
17FIT Pass 就像是一張通行證，
邀請你展開屬於自己的運動生活，一起解鎖無限可能！
Services provided —— Brand Strategy / Visual Identity
No contracts, no commitments, just fitness on your terms.
17FIT Pass: Bringing exercise back to what it should be.
We're redefining people’s fitness journey by building a new brand identity for this platform. Moving away from typical "muscle and sweat" visuals, we're crafting a system around freedom, exploration, and modern living.
From logo and typography to color and illustration, our visual language echoes the following concept: "Unlock a different you, explore infinite possibilities." We're creating a light, flexible aesthetic that seamlessly connects functionality and visuals. Embracing the spirit of "free movement," we're injecting dynamism into our design to highlight freedom, diversity, and flexibility, making every detail more catchy and memorable.
We didn’t just design a new identity for 17FIT PASS; we partnered together to redefine fitness as an integral part of life. 17FIT Pass is your pass to embark on your own fitness journey and unlock your endless potential.
CREDITS
Directed by JP SPACE
合作品牌｜17FIT pass
設計總監｜許軒瑜 Hsuan Yu Hsu
策略企劃｜許軒瑜 Hsuan Yu Hsu
專案經理｜陳韻 Mia
品牌設計｜戴上鈞 Peter Tai
動態設計｜何汶蓓 Hobei
LOGO動態設計｜黃省元
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